How one Mitsubishi rooftop pulled 3,900 buyer leads — with its whole lot advertising itself.
Instead of renting one-off leads at $20–40 a piece, we turned every car on the lot into its own always-on ad. The result was volume at a cost that actually pencils.
Sound familiar?
- “You need lead volume at a cost that pencils — not a boutique agency's vanity reel.”
- “You're buying leads one at a time while your whole lot sits there, unadvertised.”
- “Every agency shows you impressions. You just want to know your cost per lead.”
Stop renting one-off leads. Make every car on the lot generate its own.
Always-on catalog ads
The full inventory synced to Meta and running as lead ads — every unit, every price drop, automatically.
Cost-per-lead targeting
Bay Area, 25–54, in-market — optimized relentlessly toward the only number that matters: CPL.
High-volume content
Inventory reels kept the store top-of-feed and fed the retargeting pool — one even hit 659 shares.
What it produced
| Reel | Views | Likes | Shares |
|---|---|---|---|
| Scat Pack lovers — manual or automatic | 50.3K | 1.5K | 211 |
| This one doesn't come around often 🔥 | 43.0K | 701 | 77 |
| 2021 Dodge Charger Widebody | 36.4K | 1K | 103 |
A rooftop that big shouldn't be buying leads one at a time.
A single franchise rooftop, buying leads piecemeal while hundreds of cars sat un-advertised.
We synced the whole catalog into always-on lead ads and drove hard toward a target cost per lead.
3,900 leads at $7.74 each — while the content engine pushed 1.84M views and a 659-share reel.
“I'll take that M3 Competition please ☝️”
Is this your store?
This is you if
- You're a rooftop that lives and dies on lead cost and volume
- Your inventory moves and needs constant advertising
- You have a process for working inbound leads
Three steps to live
Growth plan call
We audit your current ads and inventory feed and set a target cost per lead for your market.
Catalog build
Inventory synced, campaigns structured, lead + WhatsApp destinations configured.
Leads flowing
Campaigns live, weekly cost-per-lead report starts, and we optimize toward target from day one.
Your lot is a lead machine. We just have to turn it on.
We run one dealership per market, and we start by making sure it's a real fit. Get a 20-minute growth-plan call — you leave with a plan either way.
Straight to our founder on WhatsApp · Ad budget dealer-controlled · Month to month · One rooftop per market